Best practices on the web
Acquire knowledge and get inspiration on how to improve your online presence.
We know that it isn't always easy to be creative and find new ways of developing and improving your digital communications. To assist you along the way, we’ve gathered useful materials we've developed around online communications from how to socialize your website and ecommerce site, mobilize your online presence, personalized web content and much more.
All best practices
The popularity of mobile devices has greatly increased the availability of news content.This report presents the findings of our study and highlights how publishers are shaping up against rising consumer mobile expectations.
The competition is moving to online sales and customer care – are you? Watch our on-demand webcast with guest Forrester Research to gain exclusive insights into B2B e-commerce trends and strategies.
Find out what consumers want from mobile and take inspirations from successful retailers on how to deliver the perfect mobile commerce strategy
Looking to do better marketing with fewer resources? Our brief guide to marketing automation will show you how you can streamline, automate, and measure marketing tasks in a whole new way.
Mobile commerce is exploding. After all the promises, all the waiting, a large number of consumers are actively using mobile devices to research, compare and shop for goods.
A multi-screener is a new type of customer that is using more than one screen to consume content. With the rapid growth of smartphones and tablets we are all quickly becoming multi-screeners. Still most companies fail at meeting the demands of this group.
EPiServer recently conducted a consumer research to gauge the expectations of online shoppers and identify the make-or-break factors for consumers parting with their money online.
A little book of big ideas for harnessing the power of social media to increase sales.
This comprehensive guide will show you why Agile Commerce is the key to unlocking the potential of your e-commerce sites.
This guide will show how you can start optimizing your content for search yourself – without big additions to your team or budget. Download it today and get started.
Study revealed only 10% of UK businesses measure their social media ROI, and marketers spend an average of an hour a day managing social media, with only 6% managing multiple channels centrally
Regain control over your social marketing initiatives. It’s about finding the capacity to cover all the platforms where your online audience hangs out – without blowing your budget, losing quality and focus, or running yourself and your team ragged.
In the guide "Seven lessons from the shopping cart", we'll look at seven lessons today's companies should learn if they are to gain maximum benefits from their e-commerce operations.
The social media juggernaut shows no sign of stopping. Facebook alone is now used by a huge proportion of the world's population and in less than a week Google+ managed to recruit over 10m users, even while in private beta.
In a recent study we look into what mobile devices British consumers own and how they engage with brands via these devices. The report gives an overview of all the findings as well as insights into how marketers are handling the challenge of mobility.
How healthcare delivery organizations can intelligently manage a digital marketing ecosystem to drive new patient acquisition and lifetime brand loyalty in the electronic era
Today's online world is complex and exciting, and the possibilities just keep growing. The challenge is to choose the right tactics for the right objectives for the right audiences.
EPiServer is a .NET Content Management and e-commerce product company providing robust, flexible and highly customizable software solutions for the next generation of websites.
There's no denying online shopping is blooming. Growing at an exponential rate, it is reported that US online retail sales will reach the $200 billion mark this year.
The online world is more fragmented than ever before. From billboards and TV commercials through to blogs, emails and tweets, we are bombarded with communications. And it’s no different for our customers.
Taking the best practices from our customers' development of engaging branded communities, we have identified a four-stage process, which, when deployed over a 3- to 6-month period, can lead to successful community projects.
All marketers work with some sort of email marketing, but not all of us are successful. Here are some best practices on how to engage your audience with email marketing.
What’s your website done for you lately? The problem for many site owners is that they cannot answer this question with any real level of certainty.
The websites of UK retailers are failing to meet consumer expectations according to an EPiServer study, which asked consumers about their online shopping preferences and then benchmarked retailers to see how they shaped up.
SEO used to be considered a black art and one that search specialists could charge zillions for. Now, it’s settled down to a core of five mini-disciplines that are really just common sense.
It is pretty safe to say that anyone reading this will want their site to be a success. After all, a successful website can drive business, retain customers and save money.
The social web is about fully engaging users and treating them as more than just consumers of content or adherents to your agenda.
It’s a deceptively simple idea: instead of delivering the same web experience to every visitor, why not give each visitor the most relevant, targeted experience possible?
As a marketing or communications professional it's important for you to have control over how your website looks and functions. However, sometimes you may feel constrained by your technical know-how.